Project Type: Website development
Technology: WordPress + Elementor
Budget: 
Fun : 5 / 5
The company
The Refuge de Doran is a mountain refuge located in the heart of the Aravis mountains in the French Alps.
A magical, peaceful place, surrounded by nature and mountains. The ideal place to disconnect from routine and enjoy a pleasant stay.
You'll also find traditional meals, made exclusively with local products.
Goals
1
Create a new website and a new visual identity.
2
Communiquer des valeurs importants : Respect avec la nature, local et partage
3
A different design, with a creative yet functional approach.
The existing website
The existing site had been built with custom code.
Le problème : pour effectuer un simple changement sur le site, il fallait faire appel à un développeur.
Même pour changer un texte.
The challenge was to redo the website with a different design and the ability to modify the various elements intuitively.
We decided to redesign the site using WordPress and Elementor.
Components supplied
The new logo + A presentation flyer to get an idea of what was intended in terms of colors.
The buying process
Before anything else, we need to understand how visitors will interact with your website.
On trouve 2 types d’utilisateurs :
Visitors who already know the Refuge
Those who don't know Refuge
This differentiation makes it easier to choose which information to display first, and how to structure the website's pages.
Knows the Refuge
Does not know the Refuge
Need more information
Informations indispensables*
Check availability
Payment
Confirmation
Buying steps
Essential information :
– Prices
– Room photos
– Customer reviews
– Included services
– Accessibility
Others :
– Activities at the Refuge
– History
– Instagram posts
– Etc.
Website structure
En comprenant comment les visiteurs vont interagir avec le site internet, nous définissons les différents pages du site.
Home
The refuge / About
Activities at the Refuge
Booking
Audio-visual content
Photo & video shoots
To create a quality website, you need beautiful photos and videos that highlight the location.
So we headed out to take photos and videos.
Design
The Design
After determining the new website structure, it's time to work on the visual mock-ups.
Les maquettes donnent un aperçu visuel du résultat final.
Choice of colors
Inspired by the flyer and the values we wanted to convey, I defined a color palette.
Sober colors reminiscent of nature and the mountains:
Choice of typography
The same goes for the fonts, which aim to convey the traditional, natural feel of the refuge.
With a graphic identity in place, it was time to create the various site mock-ups
Here are some examples:
Home
The Refuge
Activities
Always a creativity touch
Animations are used to engage the user and create a more interactive experience.
Showcasing local producers and traditional cuisine.
Clear and precise pricing.
One thing we noticed on the old website was that the rates weren't clear.
As a result, many people were calling to make reservations and asking the same questions.
Which was annoying because it wasted employees' time.
Development
Mock-up integration
Once the mock-ups had been approved by the customer, we proceeded to create the website using WordPress and Elementor.
Features
Mise en place d’une extension multi-lingue et une autre extension pour réserver en ligne.
Multilingual site
Website available in English and French.
Responsive website
The website's content adapts to different screens (computer, tablet and mobile)
Integration of a third-party booking system
The refuge's bookings are managed by a third-party system (https://www.monrefugepaysdumontblanc.com/).
So we've integrated this booking system into the website.
Website launch
SEO redirects
To avoid losing the Google ranking linked to the old website, it's very important to carry out SEO redirects.
Site security and anti-spam
WordPress evolves rapidly, so it's important to secure the site to prevent it from being attacked and disabled.
A security layer is also added to protect the site from spam and dangerous links.
Project summary
Another great project.
Élodie (the refuge keeper) is very happy with the result of the website and all the photos and videos created.
Ready to see your company take off like a confetti rocket?
I enjoy working with ambitious entrepreneurs who want to stand out from the crowd.
Implementing different ideas and a "think out of the box" approach, we can work together to achieve your goals.
